Communications Resources

Importance of an Identity

Hofstra Law’s brand is the sum of what people know, believe and feel about us based on what we say, print and broadcast. It’s a reflection of our stakeholders’ connection with and loyalty to Hofstra Law. Everything that we say and do — the successes that we share, the services we provide, the advances in law that our faculty and alumni bring about — all these things help to build our brand.

Articulating Hofstra Law’s brand is essential to our continued success. Now more than ever, clear and compelling communications will help us to build awareness, promote prestige and tell our story.

The Communications Resources site provides general guidelines for the visual articulation of the Hofstra Law brand, as well as templates and instructions for the application of our updated logo and related elements.

Please refer to the Brand and Identity Guide for more information. The Brand and Identity Guide is for authorized members of the Hofstra Law community and a copy can be requested by contacting the Office of Communications at hofstralaw@hofstra.edu.